Fashion Week Jeremy Scott’s Moschino Show was a “Love Letter to Los Angeles”
Moschino’s creative director Jeremy Scott kicked off MADE L.A. — WME-IMG’s two-day fashion and music event — with his own brand of kitschy-kooky-cool on Friday evening.
Models took to the runway in a mashup of floral prints, Hawaiian and sixties surfer styles (jeweled leis), crochet dresses, Guatemalan embroidery and all black Goth lace with umbrella hats for the designer’s 2017 resort collection.
“It’s my love letter to Los Angeles — I was thinking about the way I like to dress and the way that I see people dress here, especially the ‘It’ boys and girls storming around Melrose or going to Coachella and doing all of the things that I love to do. I like the eclecticism of all the cultures found here,” Scott told to The Hollywood Reporter.
The collection is a love letter to Los Angeles. It’s all the different inspirations of this city. It’s all the different ethnicities of Los Angeles—there’s Indian, Guatemalan, Mexican. I also did the pop flower that was the very surfer style that was kind of the calling card of ‘60s LA.
In terms of the rise of L.A. as a fashion capital and his decision to show here, Scott said: “Los Angeles is the most important city in the world to me — I think that’s why I moved here and left Paris. It’s a megaphone to the world. What people look at to even figure out what they want to wear are the [film and music] stars.”
VIPs Katy Perry and Caitlyn Jenner sat front row, while Miranda Kerr opened the show and Alessandra Ambrosio and Hailey Baldwin both modeled in it.
Cindy Crawford and Rande Gerber made it a family night, attending with their daughter Kaia Gerber while the couple’s son Presley Gerber made his runway debut. In addition to Perry, Scott boasts a loyal music following with fans Demi Lovato, Miley Cyrus, Madonna and Nicki Minaj.
The night proved that, regardless if you have the guts to wear his wild designs, Jeremy Scott truly is the people’s designer and should be applauded for cracking the code to creative freedom.