HMxBALMAINATION Pre-launch party!!
It was an honor to be invited at the Pre-launch party of HMxBALMAINATION.
It was a perfect night,Lights,music stunning creations,nice people..
But first of all I wanna say a big ”Thank you” to H&M that invited me and gave me to wore the stunning and fabulous Sequin-embroidered dress with a deep V-neck.
So the party started with the DJ, Margaritis Kechagias which boosted the festive atmosphere.Music, cocktails and unique creations of Olivier Rousteing … what else is needed for a fashion party.
The new collection is one of the most successful collaborations of the Swedish brand and the official hashtag #hmbalmaination has thwarted every record in social media.
The event created queues of the ladies who looked the long-awaited and much-needed new economic pieces of the collection so when he finally opened the gates to prevail wild enthusiasm from the crowd.
The shelves emptied in seconds from the invited, which literally pounced … grabbing that anticipates each.
Whenever H&M drops a new collaboration, there’s bound to be pandemonium. People line up for hours (or manically refresh the brand’s homepage), in hopes of getting their hands on high-fashion goods with a fast-fashion price tag. The Swedish retailer’s latest project with Balmain has been particularly buzzy, thanks in part to designer Olivier Rousteing’s social media clout and his star-studded #BalmainArmy.
“Collection Balmain x H & M can be worn by different women and men but all part of the same #hmbalmaination world. We are delighted with the enthusiasm and acceptance that we saw today and we believe that our customers will show the same enthusiasm for collection on the day of launch, “said Ms. Sandrine Galparoli, Country Manager of H & M’s in Greece and Bulgaria.
“I’m a H&M boy. I mean, I’m a H&M generation. I was waiting two or three hours to get the clothes, so I know the excitement that can happen to the people,” explains Rousteing.
So far, the designer collaborations with the Swedish giant have proved a success, with shoppers queuing outside shops overnight just to grab a piece or two from the limited edition collection. And Balmain will likely be no exception.
“THE #BALMAIN WORLD IS ABOUT CONFIDENCE AND ATTITUDE.“
WE ARE THE H&M GENERATION AND WE ADORE BALMAIN WORLD
xoxo Maria Pasiali